Digital transformation consulting: 4 sectors achieving digital success
1. Financial Services
James Lloyd-Townshend, CEO of Frank Recruitment Group, shares his experiences with digital transformation in the recruitment industry, and how it has significantly improved processes:
“As a niche IT recruitment agency, a big part of our job is to assist clients with aspects of their digital transformations.
But, like all industries, Recruitment is going through its own transformation too. For candidates, the decision to change jobs is a milestone event, so human conversation via phone calls is still really important — and we don’t think that will ever change. However, our talent acquisition strategy now begins online, where we’ve adopted an omni-channel approach. For example, social media is something we leverage because that’s where the people are. We use tools like LinkedIn Recruiter which has algorithms to help our sales team source suitable candidates for roles.
We also appreciate that the majority of active job searches now begin with smartphones, so we are currently engineering all of our brand websites to be mobile-first. After we’ve made initial contact with candidates, we often find that communicating via WhatsApp is well-received. It’s a discrete and convenient way to get in touch, and can be particularly helpful for candidates who are still at another workplace and don’t want to answer calls.
To tie everything together and get a single, 360-degree view of our customers, we’ve recently implemented a multi-million dollar CRM system. This is the biggest part of our digital transformation so far, and has streamlined everything for our consultants to make their lives easier and more productive. Phase two of this project will be to integrate more third-party apps to allow for better multi-channel communications with our customers.” (James Lloyd-Townshend)
Recruiters can use data to assess the digital footprint of a candidate. Social media is used to evaluate the candidate’s overall personality in order determine if the position is right for them. The consolidation of databases and of resumes has become a powerful tool to help speed up the hiring and recruitment process. Additionally, candidates can easily engage with the company through different platforms.
Matt Cuff, MD, Switchstance Agency, contributes his observations of the improvements being made to the healthcare sector based on his consultations with clients.
“Digitisation is moulding the way that companies and people utilise information and continues to shift dramatically. Whilst this is the case for most industries, this statement rings especially true for the healthcare sector.
Through our experience working with various clients in the healthcare industry, we have a pretty firm grasp of the direction technology is taking them and the actions that need to be taken to get there.
In our experience collecting and processing large amounts of data just isn’t going to cut it anymore, being able to combine previous disparate datasets to explore correlations and trends is needed to create powerful insights and drive innovation. ‘Big data’ is a term that has been thrown about frequently, but it is not the gathering but the use that makes the difference. We have personal experience in this area, including the combining of diagnostic and prescribing information for Diabetes, opening up entirely new, powerful insights to enable better patient care.
Mobile apps are becoming a normal sight in hospitals and GP practices, whether that is to provide a video chat experience to connect doctors and patients, improve booking and providing patients with more flexibility and control or as a mean of collecting accurate data. The availability of such apps and software also helps manage operational activity such as staff rotas and care-planning.
Even making relatively small changes such as enabling people to book GP and hospital appointments online have a large impact in terms of reducing the burden on over-stretched staff.
In a hospital setting in particular, BYOD (Bring Your Own Device) shows how technology has allowed a hindrance because of security implications become a huge benefit for doctors. What was once seen as too unsafe in a risk-averse environment has saved measurable savings in time and effort as well as improvement to the patient journey.
Maintaining an evolving service that matches the new consumer demands is no easy feat, especially in a sector as complex as healthcare — but technology is allowing them to create a new and fresh experience for patients.
As an agency that works closely with healthcare providers, we hope that technology continues to transform healthcare.” (Matt Cuff)
Telehealth is the concept of digitising the healthcare experience, which has significantly improved the healthcare experience for patients. Doctors have better access to patient data for improved quality of treatment. They also have use of better technology, which has a positive impact on the overall healthcare system. One huge example are robotics which have transformed surgery. They’ve transformed procedures that were once invasive and dangerous to be safer and quicker.
Transform with digital transformation